T Tag Manager MCP
GitLab →

Open-source MCP server

Connect Claude to your Tag Manager in 60 seconds.

One-click OAuth, no local install. Lets any MCP-compatible host audit containers, find tracking that was never published, build GA4 event tags and triggers in draft, and publish — only when you say so — straight from a conversation.

Connect with Google How it works

We never store your container data. Only an OAuth refresh token, encrypted at rest, so the connector can act on your behalf.

How it works

  1. 1

    Click "Connect with Google"

    Standard Google consent screen. You grant access to Tag Manager (edit + publish). We capture an offline refresh token, encrypt it with AES-256-GCM, and mint a personal MCP bearer token for you.

  2. 2

    Paste the install command

    One claude mcp add command, pre-filled with your token, ready to copy. Works in Claude Code, Claude Desktop, Cursor, Continue.dev — anything that speaks MCP.

  3. 3

    Ask about your tracking

    Just ask. Examples:

    • "Audit my container — is GA4 actually live on the site?"
    • "Track clicks on the WhatsApp button as a generate_lead event."
    • "Show me exactly what would go live if I published now."

18 tools, ready to call

list_containers

Accounts and containers you can access.

audit_container

Health check: what's broken, and the fix.

get_container_status

Live version vs unpublished draft.

list_tags

Tags with triggers and configuration.

list_triggers

Triggers with readable conditions.

list_variables

User-defined + built-in variables.

list_versions

Version history, live one marked.

create_google_tag

Base GA4 / Ads tag — draft.

create_ga4_event_tag

Conversion / event tag — draft.

create_trigger

Link click, click, form, custom event — draft.

update_tag

Rename, pause, re-trigger — draft.

delete_tag / delete_trigger

Remove from draft.

preview_changes

Exactly what a publish would push live.

publish_workspace

Go live — needs explicit confirmation.

rollback_to_version

Undo a bad publish.

Security model